GBTA Foundation Annual Impact Awards

2026 Winners Announced at the GBTA Foundation Gala

The submission period for this year’s awards has officially ended. We are thrilled by the overwhelming response and the incredible stories of innovation, leadership, and collaboration across the business travel ecosystem. We announced our winners at the GBTA Foundation Gala on August 2.

About the Awards

Progress doesn’t happen on its own. It’s driven by people and organizations willing to lead, to act, and to move the industry forward. 

The GBTA Foundation Annual Impact Awards signal a bold ambition for what our industry can achieve. They honor leaders, organizations, and partnerships driving meaningful, measurable change – and set the standard for where business travel is headed, not just where it has been. 

This premier, futurefocused recognition program celebrates the vision, action, and collaboration advancing People First and Planet Always priorities. By nominating someone, you help amplify the impact that matters most – and shape the future we’re building together. 

Award Presentation at Foundation Gala

August 2 | FIELD Museum | Chicago

2026 Foundation Impact Award Winners

Catalyst Award

Sarah Martin

Senior Communications Director

Amex GBT 

The Power of Purpose:
Connecting People Through Travel

Innovators Award

Shirley Stroud

Life Sciences Senior Compliance Manager

BCD Travel

Setting a New Standard for Accessible
Business Travel

Changemaker Award

Anna Rose Feinberg

Founder and Chief Executive Officer

Alo Index

Embedding Sustainability Into
Every Hotel Decision

Partner for Progress Award

Building a scalable SAF model for low-emission flying

 

Award Categories

Catalyst Award

Igniting Action & Momentum 

Recognizes individuals that spark meaningful progress aligned with People First or Planet Always – often serving as the starting force for change. 

Who This Honors  

  • Emerging leaders and first-time innovators launching bold initiatives  
  • Champions who activate others and create momentum early 

Strong nominations highlight: 

  • The Spark
    • Describe the idea, initiative, or action that the nominee launched. What challenge does it address, and why is it catalytic?  
  • Action & Activation 
    • How did the nominee move from idea to action? Who did they engage or activate?  
  • Momentum & Early Impact 
    • What evidence shows early momentum, traction, or influence? (Metrics, participation, feedback, or early outcomes may be included.)  
  • Ripple Effect & Future Potential 
    • How has this effort inspired others or created momentum beyond the initial action? What is its potential to grow or scale? 

Innovator’s Award

Redefining What’s Possible 

Honors breakthrough ideas, solutions, or approaches that rethink how the business travel industry addresses People and Planet challenges. 

Who This Honors  

  • Individuals bringing new models to market  
  • Technology, policy, or process innovators  


Strong nominations highlight: 

  • Purpose & Challenge 
    • What People or Planet challenge does this innovation address—and why does it matter? 
  • Innovative Solution 
    • What is the breakthrough idea or approach, and what makes it meaningfully different?  
  • Action & Implementation 
    • How was the innovation developed and put into action (e.g., pilots, partnerships, adoption)? 
  • Impact & Evidence 
    • What measurable or observable results demonstrate the effectiveness of this innovation? 
  • Influence & Scalability 
    • How does this innovation influence the industry, and what is its potential to scale or be replicated?  

Changemaker Award

Driving Measurable, Sustained Change 

Recognizes leaders that turn commitment into sustained, measurable impact – moving beyond pilots to lasting transformation.  

Who This Honors  

  • Senior leaders  
  • Those influencing policy, culture, or industry standards

Strong nominations highlight: 

  • Purpose & Commitment 
    • What people or planet challenge does the nominee address, and what long-term commitment have they made to drive change?  
  • Actions & Leadership 
    • Describe the actions, leadership decisions, or strategies implemented to move beyond pilots.  
  • Measurable Impact 
    • What sustained, measurable results demonstrate lasting impact?  
  • Influence & Systems Change 
    • How has the nominee influenced policy, culture, industry standards, or collective action beyond their own organization?  
  • Longevity & Future Sustainability 
    • How is this change being sustained over time, and what ensures its continued impact into the future?  

Partner for Progress Award

Powering Collective Impact 

Honors a partner organization or crosssector collaboration that has accelerated progress on People First and/or Planet Always outcomes through meaningful partnership with the GBTA Foundation and the broader business travel ecosystem. 

This award recognizes that systemic change happens faster when organizations work together—aligning expertise, resources, and influence. 

Who This Honors  

  • Corporate partners, suppliers, buyers, NGOs, startups, or alliances  
  • Multi-stakeholder collaborations driving industry-wide solutions  
  • Long-standing or high-impact GBTA Foundation partners  

Strong nominations highlight: 

  • Purpose & Shared Commitment 
    • What People and/or Planet challenge does this partnership address, and why is collaboration essential to achieving meaningful progress?  
  • Partnership Model & Collaboration 
    • Who is involved, how do partners work together, and what makes this collaboration meaningful (beyond a transactional relationship)? 
  • Actions & Collective Contribution 
    • What actions, resources, or expertise have partners contributed to drive progress? 
  • Impact & Measurable Outcomes 
    • What results demonstrate the value of this partnership? (Metrics or outcomes encouraged.) 
  • Influence, Scale & Future Potential 
    • How has this partnership influenced the industry, and what is its potential to scale or serve as a model for others? 

Eligibility and Rules

  • Nominations are open to individuals, organizations, companies, coalitions, and partnerships within the global business travel ecosystem. 
  • Nominees may include buyers, suppliers, intermediaries, NGOs, startups, and cross-sector alliances. 
  • Self-nominations and third-party nominations are permitted unless otherwise noted. 
  • Nominees must demonstrate impact aligned to the purpose of the specific award category. 
  • Members of the GBTA Foundation Board of Directors and GBTA Foundation staff are not eligible to be nominated. 
  • Nominations must be submitted through the official online nomination platform by the published deadline. 

Nominations Open: March 4, 2026 
Nominations Close: April 10, 2026 

Award Notifications: Finalists and/or winners will be notified directly 
Public Announcement: Winners were announced at the GBTA Foundation Gala on August 2nd at the Field Museum, Chicago. 

2026 Finalists

Catalyst Award Finalists

Sarah Martin

Senior Communications Director

Amex GBT 

The Power of Purpose:
Connecting People Through Travel

Sammie Schambach

Senior Manager, Global Corporate Responsibility

IHG Hotels and Resorts

Meetings for Good:
Reimagining Sustainable Events

Shawnda Witterstaetter

Vice President Customer Success

Cerebri AI

Catalyst for Chapter Change

Innovators Award

Jason Birnbaum

Senior Communications Director

United Airlines

The Power of Purpose:
Connecting People Through Travel

Jenny Sabineau

Senior Manager, Travel & Sustainability

Salesforce

Transforming Business Travel
from Policy to Purpose

Shirley Stroud

Life Sciences Senior Compliance Manager

BCD Travel

Setting a New Standard for Accessible
Business Travel

Changemaker Award

Gene Gebolys

Founder and Chief Executive Officer

World Energy

Fueling the Future of
Sustainable Aviation

Anna Rose Feinberg

Founder and Chief Executive Officer

Alo Index

Embedding Sustainability Into
Every Hotel Decision

Melody Haislip

Vice President National Sales

Island Hospitality Management

From Campus to Career: Building the Future
of Business Travel

Partner for Progress Award

Building a Coalition for Sustainable Business Travel

Building a scalable SAF model for low-emission flying

 

Building a blueprint for travel emissions measurement

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