Protecting the planet is one of the biggest challenges the global business travel sector faces, like so many other industries around the world. Reducing carbon emissions must be part of our collective mission and game plan today, to ensure we can still connect people and travel for business tomorrow. The Sustainability Initiative drives cross-industry collaboration between the users and providers of corporate travel services – including aviation, hospitality, ground transport, travel management and distribution — to support the deployment of solutions that help manage and reduce carbon emissions from travel. Core areas of work include capacity building, industry collaboration, and advocacy.