Get inspired: Looking beyond travel to drive change
The travel industry is no stranger to change, but true transformation is elusive. Elusive, though not impossible. Amazon revolutionized the retail landscape. SpaceX re-imagined space exploration. And social media platforms like Instagram and TikTok shape how people educate themselves, think and communicate around the world. How do they do it? What lessons, processes and inspiration can we take from industries outside of travel? How can we think beyond our typical environment to find new paths forward?
EY Americas Travel Lead,
GBTA Direct Board Member
Barbara Rose, EY Americas Travel Lead, GBTA Direct Board Member