Shaping the future of our industry – one scholar at a time
The GBTA Foundation NextGen Program is a catalytic investment to onboard and accelerate the next generation of business travel professionals – closing a generational talent gap one scholar at a time.
A Talent Gap That's Real – and Growing
Talented students and early-career professionals lack the access, resources, and pathways to enter the business travel industry.
- Financial barriers — Membership, events, and training are out of reach for most students.
- No clear entry point — There’s no structured pathway from campus to career.
- Limited visibility — Students don’t see business travel as an attainable career destination.
GBTA Foundation 2030 Vision
Together, we can build a talent pipeline that transforms the industry.
- $500K NextGen Fund disbursed – onboarding 200+ new industry entrants
- 50K students reached through awareness and outreach
- 250 global universities as partners
- 75 industry partners and chapter programs activated annually
How It Works
- Generate Awareness – Amplify the NextGen story across channels to attract partners, students, and advocates through digital storytelling and influencer-driven campaigns that reposition business travel as a global, innovative, people-centered career.
- Student Outreach – A plug-and-play ecosystem (Toolkit, Career Discovery Resources, Industry Education, Mentorship & Career Pathways, Amplification Network) that lets chapters and universities activate locally while staying globally aligned.
- Career Entry Scholarship – Full scholarship packages giving students real access to membership, training, mentorship, and industry events.
English 
Spanish 
French 
Portuguese 
Italian 
German